Why sushi will be gone for good, and what we can learn from the past

By now you may be wondering what happened to the sushi roll that once served as the go-to sushi appetizer in sushi restaurants around the world.The sushi roll, which was introduced in the late 1950s, was discontinued as sushi restaurants worldwide moved away from the use of the traditional roll.But while the roll was no …

Japanese rice shop chain’s new logo features ‘Ebiza’ and ‘Sushi Express’

NEW YORK — SushiExpress, a chain of Japanese restaurants in the United States, has unveiled its brand new logo, featuring a sushi wrapper.The new logo combines Ebiza and the Japanese word “sushi” in a font that is reminiscent of the phrase “Sushi.”The company’s logo also features a “satisfaction guarantee” in the center of the circle, …