NEW YORK — SushiExpress, a chain of Japanese restaurants in the United States, has unveiled its brand new logo, featuring a sushi wrapper.
The new logo combines Ebiza and the Japanese word “sushi” in a font that is reminiscent of the phrase “Sushi.”
The company’s logo also features a “satisfaction guarantee” in the center of the circle, which is similar to the slogan on the back of a receipt.
Sushiexpress has been in business since 2005.
The company’s products are marketed in Japan, where the company’s sales account for about $500 million.
The Japanese brand is popular with consumers who are looking for convenience and are more likely to shop online, according to the company.